In this day of technology, online presence is often associated with brand awareness. Marketing experts say that presenting your product or your service online is the first step to increase brand recognition. Here are some of the ways that can help you increase brand recognition online and offline.
1. Invest in good logo.
You have to be consistent in such a way that your branding strategy for your offline marketing is congruent with your online advertising strategy.
Logos 4 Polos are a good example of this, a lot of their marketing is offline and they needed a strong Logo that works well across all forms of marketing, especially printable for their staff at trade shows etc.
2. Invest in Search Engine Optimisation or Pay Per Click.
To increase your online presence and to increase brand recognition, you have to invest in SEO or search engine optimisation. This is a strategy employed to make your website visible in the search engine results page.
3. Try social media marketing.
One of the powerful ways to increase brand recognition is to utilize social media for marketing. You can also use social media to increase your website traffic.
4. Create quality content.
If you want to make the most out of your social media channels and website, you have to create quality and engaging content. This will encourage your consumers to continue visiting your website.
5. Provide value.
Remember that “word of mouth” marketing is still the best way to market your product so you have to invest time in creating something that is of value. It is important to exceed customer expectations.
6. Provide excellent customer service.
You know why Starbucks is miles ahead of its competitors? Three words – excellent customer service. Customers will always remember how they are treated when they are in your store or premises. If you have an online business, make sure that customer inquiries are answered right away.
7. Establish yourself as an industry expert through “how to” videos.
One of the powerful ways to increase brand recognition is to post “how to” videos in YouTube. This will help you increase brand recognition. This will also help you establish yourself as an industry authority.
8. Build a Facebook group.
To increase your interaction with your potential customers, it is best to build a Facebook group. A Facebook group, unlike the Facebook page, can allow your customers and potential customers to freely share ideas and posts. This is also a great venue to stage marketing strategies such as Facebook contests.
9. Use email marketing.
You can increase and maintain brand recognition by sending valuable emails and information to your clients regularly. Remember that if you do not stay in touch with your clients, they may forget that you exist.
We agree here at USHC, EmailOctopus are our new email marketing provider (and free). Check them out before they roll out their monthly plans.